Social Media Metrics

	This survey asks for your views on measuring effectiveness of social media marketing programs. The survey is being conducted independently by MotiveLab in partnership with Type 2 Consulting. Participants are eligible to receive a copy of the aggregate results. All individual responses will be kept confidential.

1.

How would you best describe your professional environment?

	I'm part of a large client-side marketing team (more than 30 people).
	I'm part of a small- to mid-size client size marketing team (less than 30).
	I'm part of a large marketing agency team.
	I'm part of a small marketing agency team.
	I'm an independent marketing consultant.
	I'm an affiliate or MLM marketer.
	I'm not in marketing.

	If other, please specify

2.

Which areas of business do you primarily address?

	B2B
	B2C
	Public Sector (Education, Government)
	Non-Profit

3.

Which statement best describes your company's attitude toward social media marketing?

	We should be out front in the social media revolution!
	It's an important new marketing approach and we must participate in it.
	It's a big trend, let’s try something and see how it goes.
	It may be important, but we don’t know enough to take action yet.
	Social media is just another fad, don’t waste my time.

4.

Which of the following kinds of social media programs has your company hosted in the past 12 months (check all that apply).

5.

To what extent have you committed resources to social media programs in the past 6 months?

	We have a solid budget supporting an array of social media programs.
	We have a small budget for targeted social media programs.
	We have a limited budget to try out a social media program this year.
	We don't have a budget, but we can get resources with a good plan.
	We don’t have the resources to do any social media programs this year.

6.

Which statement best describes your experience to date with social media programs?

	We've met or exceeded specific business objectives.
	We've gotten some good traction, but we haven't hit our goals yet.
	It's been an interesting experiment, but any business impact is unclear.
	We generated very little engagement, so it's hard to judge the impact.
	I have no idea.

7.

In your own company what is the biggest hurdle to overcome when launching a social media program?

	Determining tools and platforms to best help us connect with our market.
	Finding the skills and resources to execute a program effectively.
	Getting buy-in from management to engage in social media programs.
	Getting the necessary budget to execute an effective program.

	If other, please specify